Buns of summer.

Brand and marketing agency Edelman Vancouver approached Q&A Creative to provide custom illustrations for a digital campaign closely tied to the Toronto Blue Jays. The illustrations would be used in images and animations across social media platforms and required an array of styles. All were designed to promote Wonder Bread hot dog and hamburger buns. Needless to say, I was truly excited about this and definitely did a lot of “research” (a.k.a. eating hot dogs) that summer.

Client: Wonderbread & Edelman Canada
Role: Illustration & Animation

The image is blank with a plain white background.
A cartoon illustration of a hot dog with ketchup and mustard, smiling with closed eyes, lying on a white plate on a checkered blue and white tablecloth.
Cartoon illustration of a woman lying on a red and black striped floor wearing sunglasses, white sneakers, and pink shorts, with a big brown dog nearby.
Cartoon characters as hamburger buns with legs and shoes, holding signs that say 'Team Mayo' and 'Team Relish', with a plain red background.
A colorful illustration of a scene by the water with a blue sky, white clouds, a large yellow sun, green trees, and a grassy area. There is a bird on the grass and a red hammock tied between two trees with a drink placed in it.
A stylized illustration of a yellow cup with a red straw and a green lime wedge.
A burger with grilled meat patty, lettuce, tomato, and yellow mustard on a bun, with the phrase 'Let’s Eat' written in mustard on top, served on a wooden board with extra mustard zigzag decorations.
Hot dog with mustard, labeled "Let's Rise" on bun, on a plate with a yellow mustard bottle pouring mustard, labeled "Wonder" and "150 Buns Summer".
Cartoon character resembling a hamburger with a smiling face, wearing a Toronto Blue Jays cap and sneakers, with lettuce, tomato, cheese, and beef patty in the bun. The background is blue, and there are promotional logos for Wonder and Buns of Summer at the bottom.
Cartoon hot dog character with sunglasses and a Toronto Blue Jays cap, standing outdoors near a fence with clouds in the sky, promoting Wonder's summer event called 'Buns of Summer'.
A cartoon cheeseburger with arms and legs, holding its sides, with a speech bubble saying 'NICE BUNS!'. The burger is on a simple background with green formations and a blue sky.
Simple animated image of a small hamburger at the bottom of a yellow background.
Cartoon of two anthropomorphic sandwiches falling and breaking apart on a beige floor with a blue sky background, with the words "Wonder" and "Buns of Summer" at the bottom.
An illustrated pink pig sleeping in a hot dog bun with mustard, lying on a yellow surface.
Weather forecast for a 7-day period showing daily temperatures ranging from 14°C to 16°C with partly cloudy sun icons on a blue sky background.
Pixel art style image of two cheeseburgers with human arms and legs, each giving a high five, against a blue sky with white clouds and green grass.
Animated hot dogs with arms, legs, and faces, wearing Toronto Blue Jays caps, jumping and dancing on a baseball field against a blue sky background. The image features the Wonder logo and a '150 Buns of Summer' sign.