As an avid cyclist I was delighted to be able to expand the brand for Transportation Choices Sunshine Coast’s (TRAC) Newest event, The slow food cycle.

I started by creating a flexible illustration style as a cornerstone of the brand focusing on the farms and landscape along the ride. The illustration was intedned to be able to isolate pieces for a flexible system the team could roll out in a variety of ways. I also created a custom route map for the event.

Three years in and the brand is still going strong and expanding each year, with the exciting addition of branded cycling socks!