SkiCan needed a light refresh to the brand and an overhaul of their site. Keeping the logo the same and the colour palette, we retained the core of the brand. With a 20 year history and long-term customers it was key that we evolve rather than change completely. A series of patterns were developed to complement the epic ski shots that had access too. A custom illustrated icon set was created to communicate brand values, attraction highlights, and customer benefits. Updated typography feels bold and just quirky enough for skiers. (Anyone who has paid attention to the way runs are named knows skiers love a little quirk).