Fashion with purpose

The Noel Asmar brand is a fashion powerhouse spanning 3 separate industries (fashion, equestrian and uniforms) under one brand umbrella. I was tasked as creative lead to develop campaigns and seasonal lookbooks with all 3 brands in collaboration with their in house team and photographer Candace Meyer.

Client: Noel Asmar Group
Role:
Art Direction – For campaign
Art Direction – For E-commerce
Creative Strategy
Design & Layout
Shoot Production

Collage of five fashion photographs featuring a woman with long hair, wearing various stylish outfits including a hat, coat, and knit accessories, set in urban environment during autumn/winter season, with a mix of black and white and color images.
A woman smiling and riding a bicycle on a city street in black and white.
Woman in black jacket and hat adjusting her hat on a city street during sunset.
Open magazine showing the word 'ALLURE' on the left page and a woman wearing a black hat and coat on the right page, walking on a city street.

No matter the season or product line, artistry and movement are always a part of the Noel Asmar family of brands.

We have had the creative pleasure of working with Helen for several years on a variety of campaigns across our portfolio of brands. Her work is edgy, on-point, always inspiring and emotionally connected. Helen offers a full 360 package if needed.

Noel Asmar
Founder
Noel Asmar Group

For spring 2022 Q&A created an equestrian themed scarf design that was printed onto silk scarves. The design was broken apart and used through marketing materials for the season as well.

Art Direction - FW-2022

Photography by Alan Chan at Very Polite