The Calgary Road Runners have been around since 1976. Coming up on their 50th anniversary they wanted a refresh to their look. Their logo was well loved by their members and a brand roll out needed to live alongside existing elements as it is rolled out over time. The logo was updated with a few tweaks to modernize it and make it more readable at various scales. A flexible brand system was developed to make the brand easier to use in various applications and lend a cohesive feel to their various events and club runs.