The Cheerful Pelvis is a dedicated pelvic health physio clinic, that has been raising the bar in pelvic health care since 2020. They recently moved into a new space and had outgrown their old look and site.
There was a lot that was working for the brand, but needed to figure out how the brand could evolve while keeping what was working. We did a brand audit of the current brand and competitor landscape to help guide the rebrand. A subtle logo tweak was paired with a larger evolution of the brand environment and a complete website refresh of a look that rings true to the professional, but cheerful and welcoming nature of the clinic and it’s staff.
Everyone deserves a
Cheerful Pelvis
Client: The Cheerful Pelvis
Role: Identity design, Brand Audit, Web Design
Photography: Coast Photo
show old logo and new logo here.
Some key elements were designed to help this brand shine and set up the Cheerful team to feel like they could hit the ground running and use the brand on their own. These included:
Badges for various key brand messages.
Background patterns for use in social, posters and presentations.
An upgrade to a squarespace site to make it easier to update and maintain.
A flexible logo system.
Clear guidelines around photography styling and other graphic elements.
A library of social templates and poster templates in canva.
We were an established brand that had outgrown our original aesthetic. We had a clear vision of how we wanted to represent ourselves, and as a private healthcare service in a vulnerable area it was vital that our rebrand pin pointed exactly who we are so clients could feel into our approach and gain confidence before even stepping through the door.
The process of rebranding with Helen was quick, professional, and she is so positive and easy to work with with. I had felt confident that her brand upgrade did deliver on our messaging, but this was confirmed when our new client inquiries went up 40% on the first week of launching the new site!! I highly recommend Helen both for her design skill and as someone who’s just a pleasure to work with. I feel lucky to have her in my corner.
Anniken Chadwick
Founder
The Cheerful Pelvis