When Boba Goat reached out to me to work on their branding I was thrilled. I was already a frequent customer and who wouldnt want to brand a bubble tea truck?

The name was obviously a great jumping off point and begging for a character to be developed. We went through several iterations on character design and settled on something that felt cool and coastal.

The goat paddleboards and mountain bikes and hangs at the beach. Boba goat’s product is carefully crafted and we wanted to reflect that focus on fresh ingredients through some custom ingredient illustrations that matched the style of the goat.