Celebrating Biodiverity.

The UBC Botanical garden needed help launching their new annual Biodiversity festival, a multiday event that centred around a family friendly experience in the garden. A new identity for the festival was created alongside an illustration that showcased the biodiversity of the garden. The illustration was created to be a modular and flexible unity that could be broken apart for all kinds of collateral including water bottles, buttons and a souvenir travelogue.

Client: UBC Botanical Garden
Role: Identity Design,
Art Direction, Illustration

Colorful illustration of various nature elements including a hummingbird, bee, frog, butterfly, ladybug, fish, pine cones, leaves, and berries in a vibrant, stylized cartoon style.
A white water bottle with orange leaf designs and text, floating against a teal background.
A young girl wearing a dress with a floral pattern holding a tote bag from the Biodiversity for Families event while standing on a brick pathway in a lush green garden.
Biodiversity Days logo with a butterfly, mountain, and plant illustration, and text 'Biodiversity Days' and 'Biodiversity for Families at UBC Botanical Garden' in purple.
Collection of round buttons with colorful animal illustrations and text reading "Biodiversity for Families at UBC Botanical Garden." The buttons include a green frog, a butterfly, a bee, and a crab, displayed on a white surface with metal pin backs.
Open booklet titled "Welcome to a World of Plants" on a turquoise background with a colorful plant and nature illustrations on the cover.
Illustration of a butterfly, red with black spots, and a yellow and black bumblebee flying among strawberry plants with white flowers and green leaves on a light blue background.
A cartoon yellow slug with blue spots lying on a small patch of blue water.
Colorful circular badges with various animal and plant illustrations, and the text "Biodiversity for Families at UBC Botanical Garden."